Text Messaging Used More than Voice

Text messaging is used more now than voice calls on the cell phone.

Here is the breakdown of average calls versus texts per month truth about enzyte based on age group.

 

AGE -- CALLS -- TEXTS

<12>
13-17 231 1742

18-24 265 790

25-34 239 331

35-44 223 236

45-54 193 128

55-64 145 38

65+ 99 14

Labels: text message stats, text message use, text message use by age group

# posted by Anthony Wayne @ 12:07 AM 0 comments
Tuesday, September 30, 2008

Advertising Supported Mobile Messaging Revenue

Anticipated revenue for advertising supported mobile messaging in North America 2006 - 2011 (Source -- eMarketer; Nov., '07)

2006 -- $0.40

2007 -- $0.81

2008 -- $1.47

2009 -- $2.38

2010 -- $3.06

2011 -- $3.83

Total revenue in billions.

Labels: mobile marketing revenues, text message advertising

# posted by Anthony Wayne @ 10:29 AM 0 comments
Monday, September 29, 2008

Timberland Settles Text Message Spam Suit

Timberland has settled a class action lawsuit for sending unauthorized text message promotions to consumers from 2002 through 2008. The total amount of the settlement is $7 million.

Those in the do-it-yourself text message industry are pleased to see the action taken, although Timberland has not admitted any guilt in the settlement. The thing that will set promotional text messaging apart from email spam is the fact that all consumers must opt-in. Apparently, Timberland was sloppy about its opt-in practices.

Customers who received the text messages from Timberland can apply for up to a $150 refund for their troubles. I received the form and it is certainly curious. It asks how many texts you received from Timberland each month since 2002! Now, who is going to have record of that!

If you wish to apply for a refund, you can download the Timberland class action lawsuit form here at the TextMessageBlog.

Labels: text message settlement, text message spam, Timberland

# posted by Anthony Wayne @ 1:29 PM 0 comments
Thursday, September 25, 2008

Funny Movie Clips Sent to Your Phone
You’ve seen the explosion of Funny Movie Clips on the web, why not have 30 second snippets sent to you on your phone so you can have a laugh wherever you are? The number one source of Free Mobile Videos is msnack.com and you can sign up today. Our web site includes a wide range of video channels and all you need to do is indicate which ones you’re interested in receiving, along with your phone number.

Labels: cell phone videos

# posted by Anthony Wayne @ 8:44 PM 0 comments
Tuesday, September 09, 2008

Tabrio Keeps You in Touch by Text

Save money on communications with no contracts to sign and no equipment to buy. Whether you are in the business of serious saving, or looking for a solution to inexpensive worldwide communication, Tabrio delivers what you need.

Tabrio is the affordable solution to all your communication needs. Stay in touch with people using your existing mobile phone, your PC or the web at a fraction of the cost you're currently paying. With Tabrio there are no contracts to sign. No extra equipment or upgrades to buy. No set-up costs. No hassle.

Choosing Tabrio means saying goodbye to expensive call rates and saying hello to super savings on long distance voice calls and SMS text messaging. There's no need to choose between low-cost or high quality again. With Tabrio, all voice calls have high-quality, reliable connections every time, and at such reduced call rates, Tabrio is the only sensible solution.

Long distance roaming charges are eliminated which means you are not paying more than you have to in order to stay in touch. Not only are you making huge savings through inexpensive rates, you are also saving big money on Tabrio's unique global two-way SMS text messaging. Tabrio only charges for outgoing SMS text messages at an extremely cost-effective rate.

Tabrio runs on your existing computer or mobile phone. Set-up costs are avoided, as there are no additional phones or headsets required to start up. There is nothing you have to buy for Tabrio to begin working for you – and saving you money!

Because Tabrio has no service contracts, you won't be locked into contracts that cost you your hard-earned money. Hidden fees are a thing of the past with Tabrio providing instant communications savings. Tabrio is quick and easy to download and once set up, Tabrio starts saving you money.

Tabrio. Everything you need to stay in touch for less.

# posted by Anthony Wayne @ 2:32 PM 0 comments
Monday, August 18, 2008

Teen Girls More Likely to Have Cell Phones

In 2007, 91% of 17-year-old American girls had cell phones compared to 78% of 17-year-old American boys. This is according to a study by MultiMedia Intelligence.

At age 13, however, exactly 57% of both girls and boys owned cell phones.

# posted by Anthony Wayne @ 11:29 AM 0 comments
Wednesday, August 13, 2008

Obama to Announce VP by Text Message

Barack Obama is going to use text message technology to let his followers know of his selection of his vice-president. Here is the message sent today from the Obama camp.

People keep asking me if we're really going to announce Barack's VP directly to our supporters. The answer is yes.
Let me be very clear. You are the ones who built this campaign, and Barack wants you to be the first to know who will join him in leading our movement for change.
So, if you haven't signed up to receive an email or a text message, sign up now. Or you can text VP to 62262 from your mobile phone.
Make sure to forward this message to your friends and let them know about this special opportunity.
Thanks, David

# posted by Anthony Wayne @ 11:18 PM 0 comments
Thursday, July 31, 2008

The UK Just Keeps on Texting
People in the United Kingdom sent 1.4 billion text messages in a week, on average. That's a 25% increase over last year, according to the MDA.
# posted by Anthony Wayne @ 1:01 PM 0 comments
Wednesday, July 30, 2008

Mobile Marketing Statistics
The Mobile Marketing Blog reported on a study done by the DMA that showed that just 2.2% of DMA members polled had used mobile marketing in their integrated marketing campaigns. Clearly, if this mobile marketing study is accurate, mobile marketing has a long growth still ahead of it.
# posted by Anthony Wayne @ 5:22 PM 0 comments
Thursday, July 24, 2008

Mobile Marketing Ready to Take Off

Mobile marketing is making a big push as more US mobile users are obtaining unlimited data packages. It's clear that one of the major factors in increasing mobile use is access to the mobile web. And, while the USA has lagged in areas such as text messaging, it is often seen setting the pace internationally when it comes to mobile data use.

About 40 million Americans are "actively using the mobile Internet." That's about 15.6% of subscribers, according to Nielsen Mobile. 14% of mobile subscribers have an unlimited data package in their cell phone plan.

Clearly, an increase in use of the mobile web will bode well for mobile advertising that stretches beyond the initial world of text message advertising. And, ads are beginning to reach the American public. 26% of Americans report having received a mobile advertisement via text message.

Top destination sites for mobile users in the US are in order:

1. Yahoo Mail 14.2 million
2. Google 9.1 million
3. Weather Channel 8.6 million
4. MSN Hotmail 7.9 million

(Source -- Nielsen Mobile; May, 2008)

# posted by Anthony Wayne @ 6:23 PM 0 comments
Saturday, July 12, 2008

Tennessee Leads Way in Text Messaging

Verizon Wireless has named Tennessee as the state with the most text messages sent and received in its study of text message habits of its customers from the southeast region of the United States. The results were from the company's "Big City Wireless Use Study."

The study revealed that Verizon Wireless customers in Nashville earned the number one spot as the state's most text messages by sending and receiving 819 million text messages from January to April 2008. Knoxville landed the number two position with over 420 million text messages during that same time period, while neighboring Chattanooga earned third place with 408 million text messages.

The "Big City Wireless Use Study" was initially developed by Verizon Wireless to compare the growth in text messaging from April 2006 to April 2008 in the Southeastern states of Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas and Virginia.

The study revealed an increase in text messaging among the company's Tennessee customers by 520% in 24 months (April 2006 to April 2008).

Wow! A five times increase in two years! Now, that's significant!

# posted by Anthony Wayne @ 3:28 AM 0 comments
Friday, July 11, 2008

Bell & Telus Blasted for Text Message Fees

Canadian Industry Minister Jim Prentice will have leaders from Bell and Telus in Ottawa to explain why they plan to raise the fees associated with text messaging to those customers without a bucket plan. Prentice is especially concerned about the public getting charged for an unwanted spam text message.

Bell and Telus say that the phenomenal growth of text messaging has caused it to increase the size of its networks to keep pace. The carriers say that text message volume nationwide in Canada has increased from 369,000 per day in 2002 to 45.3 million per day today. This claim on the behalf of the carriers seems kind of lame, doesn't it? I mean doesn't it cost less to sell a pound bag of potato chips than a one ounce bag?

Labels: canada, Text Message

# posted by Anthony Wayne @ 3:18 PM 0 comments
Wednesday, July 09, 2008

Canadians to Get Charged for Incoming Text Messages

Canadians are up in arms today by the announcement that Bell and Telus are going to begin charging for inbound text messages. It's nothing new to Americans as we've been charged from the get-go. But, we always think our friends to the north are a little more civilized and savvy than we are.

Carriers so often don't see the forest from the trees. Yeah, they'll make a little from the inbound texts to users that don't have a bucket plan. But, they'll increase their customer service calls in explaining why. Moreover, it's these kinds of actions that cause advertisers to be more reluctant to run a text message advertising campaign. That's where the real money is Bell and Telus.

Labels: canada

# posted by Anthony Wayne @ 10:05 AM 0 comments
Tuesday, July 01, 2008

Cool Stuff That We Like!
We have certain friends in the biz that we'd like to tell you about. Here is a list of some of the best!

 

Link2Me Link Exchange Directory - The Best Link Exchange for SEO Professionals
# posted by Anthony Wayne @ 2:11 PM 0 comments
Thursday, June 26, 2008

Market Share by Cellular Carrier

As per CTIA, the total wireless subscribers in the USA is now 260.7 million.

Here is the breakdown of the USA cellular market by carrier.

1. AT&T Mobility -- 71.3 million

2. Verizon -- 67.2

3. Sprint/Nextel -- 52.8

4. T-Mobile USA -- 30.8

5. ALLTEL -- 13.2

6. Tracfone -- 10.0 (prepaid)

7. US Cellular -- 6.2

8. Virgin Mobile -- 5.1

9. metro PCS -- 4.4 (mostly Atlanta, Dallas, Detroit, Las Vegas, LA, Miami, Orlando, SF)

10. Boost -- 4.3 (southeast & west -- 12 states)

11. Leap Wireless/Cricket -- 3.1 (23 states)

12. Cellular South -- 700,000

13. Centennial Wireless -- 663,000 (IN, MI,OH,LA, MS,TX)

14. Cincinnati Bell -- 579,000 (Cincy, Dayton, KY, IN)

15. nTelos -- 421,000 (VA,WV,KY,OH,TN,MD,NC)

# posted by Anthony Wayne @ 4:28 PM 0 comments
Monday, June 23, 2008

Monthly Text Message Traffic
Text message traffic continues to grow rapidly.

Text messages sent worldwide per year.

2004 -- 4.66 billion
2005 -- 9.76 billion
2006 -- 10.70 billion
2007 -- 40.14 billion
# posted by Anthony Wayne @ 9:22 PM 0 comments
Sunday, June 22, 2008